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“Going into a Cupertino store is a very different experience, versus walking into a Los Altos or Los Gatos store in the same Northern California region,” said Guru Hariharan, a former Amazon software development manager who now runs e-commerce management company CommerceIQ. Amazon uses its data tools to help determine what brands get sold in what stores. Whole Foods says the model gives flexibility for smaller brands to remain in a few stores instead of having to supply products companywide. Whole Foods says rather than swapping out regional suppliers for bigger names, the company has added 3,000 local brands in the past five years, a 30% increase since before the Amazon deal.Įach region has teams of full-time “foragers,” who look for new local products. But it hasn’t become a conventional supermarket like some predicted. On the corporate side, Amazon centralized some operations, moving them from individual stores to Whole Foods’ Austin, Texas, headquarters. Here are some of the key differences in the Whole Foods of today from the company that Amazon acquired in 2017.

Outside of the food business, Amazon recently shut 68 stores, including all Amazon Books, 4-star and Pop Up shops.

That marks a change from the prior few years, when Amazon’s physical stores lagged the overall retail business. Revenue at physical stores climbed 12% in the second quarter, while online sales dropped. “It surprised me.”īuechel takes over at a pivotal time for Amazon, which is jumping deeper into the world of in-person retail, with a focus on groceries. “When you have the kind of culture clash that I imagined John Mackey and Amazon had, it’s really impressive that John stayed around in a leadership position as long as he did,” said Jason Goldberg, chief commerce strategy officer at advertising firm Publicis.

1, succeeding colorful, polarizing co-founder John Mackey, who was once described as a “ right-wing hippie.” Operating chief Jason Buechel steps into the lead role on Sept. Next week, Whole Foods gets a new CEO for the first time since its founding in 1980.